THOUGHT LEADERSHIP
Improving the Prospect Journey in the Years Ahead
by Melanie Stiles
Prospects are seeking convenience, flexibility and efficiency in their search for a new apartment. As this demand increases, owner/operators must be prepared to meet it. Artificial intelligence can help achieve the personalization and communication modern renters prefer, while transparency and a complete online leasing process can help bring them home (to your property).
Read the article in The Multifamily Journal
Attracting Residents With Incentive Optimization
by Andrew Ruhland
Concessions have long functioned as a means for multifamily to attract new residents and maintain healthy retention. A re-examination of these strategies is emerging as owner/operators discover that cash-back rewards hold more appeal to residents and prospects.
Debunking the Myth of Dangerous Dog Breeds
by John Bradford
Misinformation has a staggeringly long shelf life, and the myths surrounding dog breeds are exceptionally persistent. Updated, more reliable research shows breed is a minor factor in canine temperament, and communities should consider this when crafting pet policies.
MULTIFAMILY TECHNOLOGY
Hi, My Name Is: People Still Want a Personal Connection
by Lucas Haldeman
The rise of proptech in multifamily created a correlating increase in concern that the advancements would upend the personal connection communities relied on to attract prospects. Those fears have proven to be unfounded as onsite teams discover that technology doesn’t mean the absence of a personalized experience and the resulting time savings make it possible to nurture valuable connections in other ways.
Read the article in Multifamily Insiders
Getting the Most Out of Rental Property Tours
by Kevin Juhasz
Nearly 90% of prospects prefer an in-person tour before signing a lease and 31% want access to virtual tours before they’ll even contact a property. Of the numerous things communities must do to attract new renters, the property tour and related tech rank as the most important.
Read the article in Rental Housing Journal
Proptech Helps Renters’ Furry Friends Feel Right at Home
by Dennis Harrington
Pet-friendly communities typically fill their vacancies faster and possess better retention rates. The business boost is more likely to stick, however, when proptech is instituted to help manage waste, as well as ensure pet owners remain compliant with community policies.
Read the article in Multifamily Executive
INDUSTRY NEWS
Hurricane Tips From My Actual Onsite Experience
by Donje Putnam
The National Oceanic and Atmospheric Association is predicting that the 2023 hurricane season could see 12-17 named storms in the U.S. and up to one-third of those may reach Category 4 or 5. If your multifamily community is in the path of a hurricane, preparation is key to reducing problems during and after the storm, as well as aiding in recovery efforts.
Read the article in Multifamily Insiders
NAA Releases Annual Mental Health Survey Results
by James Campbell
The mental health crisis is getting worse in multifamily, according to the latest survey results from the National Apartment Association. Mental health scores decreased from 2022 figures and more employees are taking more time off in an effort to cope with the growing stress.
Read the article in NAA Industry Insider
The Impact of Student Debt on Qualifying Tenants
by David Pickron
The recent debt ceiling deal between the Biden administration and Congress means that pauses on student loan payments will come to a hard stop in the fall. Owner/operators will need to decide how prominently student debt and delinquencies will factor into their leasing decisions.
Read the article in Rental Housing Journal