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Prospective renters are routinely able to readily access self-guided in-person tours, virtual tours, 3D walkthroughs and online applications to maximize convenience and minimize the need for interactions with onsite associates. In addition, chatbots allow prospects to get answers to their questions 24/7.
The top storylines in multifamily this week are renewal automation, investing in the future, wellness in building design, the evolution of the prospect journey, sight maps and self-guided tours, proptech, leasing power shifts to residents, rent control and the Fed holds on interest rate hike.
The week leading into Apartmentalize was packed with announcements from proptech firms. Among the news was Rent.'s introduction of integrated tour scheduling and Janine Steiner Jovanovic named CEO of LeaseLock, a lease insurance and financial technology provider.
Apartment communities have become very creative when it comes to keeping their current residents. Soft renewal-rate increases, promises of more resident events, the implementation of cutting-edge smart home features, property upgrades, and flexible lease terms are among the items offered.
Multifamily is placing more pressure on its maintenance teams than ever before. The scope of the work is growing, as companies increasingly assign the upkeep of multiple communities to a single service crew. Teams must work strategically and efficiently to accomplish more with less manpower.
As the lines between apartments and hotels become increasingly blurred, some owner-operators are leaping forward by offering properties with resort-class perks. Amenities such as concierge service, housekeeping, coffee service and more are beginning to make an appearance in multifamily communities.
The prospect journey has morphed, contorted, and then changed even more over the past decade. It has shifted pronouncedly even when just considering the past few years. Odds are the journey will shift even further within another five years.
Rent. today announced another transformative addition to its RentMarketplace. listings product. This new feature allows prospective renters to schedule and automatically confirm tours at their convenience, based on predetermined tour availability as set by the property team.