Reputation Management

Industry Trends Report | Week of September 16

The top storylines in multifamily this week are rewards programs, Harris vs. Trump on housing, cooling through the ground, how online reviews impact communities, e-mail marketing for multifamily, revenue management legislation, the Fed drops interest rates, multifamily completions surge again and Amazon orders employees back to the office.

The Impact of Online Reviews

Reputation management and online reviews can be a huge burden on time and resources. What we do know is that reviews have a direct impact on the renter’s decision to lease, renew and recommend a property. This episode unpacks the most important amenities and features that affect online…

Industry Trends Report | Week of August 19

The top storylines in multifamily this week are overcoming outsourcing fears, investment properties, parking problems and reputation, creating excellent customer experiences, lower energy consumption, marketing data points, top cities for job growth and when demolitions gain favor over conversions.

How Parking Problems Undermine Your Community’s Reputation

Parking issues significantly impact the reputation of multifamily communities. Poor parking experiences contribute to more than 11% of bad reviews, which can lower overall ratings and deter potential residents. Addressing parking challenges is difficult since expanding parking spaces is often impractical.

What’s Driving the Resident Experience?

Consumers are hitting all sorts of review sites before they say 'go time' on a purchase. Given the importance placed upon reviews, the resident experience is one of the most important focuses for owners and operators. For many potential residents, this area will play an important role in…

Industry Trends Report | Week of July 29

The top storylines in multifamily this week are managed WiFI, multifamily's long-term outlook, hurricane preparation, the keys to start-up success, budget benefits of ORM, crafting engaging social media, multifamily's inflection point and Boston's first LGBTQ+ senior community.

The Budgeting Benefits of Reputation Management

Effective reputation management can lead to higher occupancy rates, resident retention and reduced marketing costs. This proactive approach not only enhances the property's reputation but also translates to significant financial benefits, making it an essential strategy for sustainable management​.

Grace Hill Wins 2024 NAA Supplier of the Year

Grace Hill announced that the company won the 2024 NAA Excellence Award in the Supplier Company of the Year category. Grace Hill was selected based on its ability to adapt to the shifts in the multifamily industry landscape and provide its clients with the most comprehensive solutions.