Reputation Management

Industry Trends Report | Week of March 24

The top storylines in multifamily this week are on-demand living, women in construction, recycling, how RTO challenges relate to multifamily, technology in training, new rules for reputation management, The State of Pets in Rental Housing Report, the Trilogy/Greystar partnership and multifamily absorption to slow.

The Changing Rules of Reputation Management

While many properties have their reputation management processes firmly in place, new mandates from the Federal Trade Commission (FTC) have added a wrinkle. These new rules, which went into effect in October, feature an overarching theme of authenticity and transparency.

‘The Brand of a New Property Must Tell a Story’

A good brand tells a story that connects consumers and viewers to a product. In the multifamily space, a good brand connects its residents—and potential residents—to a property they want to live in and enjoy. Because resident satisfaction is vital to a property’s success, strong branding is often…

Industry Trends Report | Week of November 18

The top storylines in multifamily this week are Mill Creek starts preleasing at Modera Parkside, multifamily demand soars, more people returning to the office, all leases are important, hurricane response done right, Trump and affordable housing, marketing strategies in 2025 and multifamily corporate branding.

Industry Trends Report | Week of October 14

The top storylines in multifamily this week are creating a robust company culture, pet-friendly utopia, work from home, community-wide WiFi, the biggest trends of 2025, ensuring reliable property reviews, GlobeSt. 2024 multifamily influencers, the future of RealPage and building codes stifle development.

Industry Trends Report | Week of October 7

The top storylines in multifamily this week are amenity fees vs. junk fees, navigating pet-friendly communities, halloween event ideas, the surge in deliveries and package management, bridging the digital divide, Grace Hill'a 2024 Impact Hero Winners, older adults flock to senior housing and rent growth to rise in…

Rent. Incorporates Accessible AI for Marketing Teams

Rent Group, a leading provider of integrated marketing solutions to the multi- and single-family rental industries, launched Conversion AI on the Rent. Marketing Platform. This powerful suite of AI solutions empowers Rent. clients to boost lead generation, streamline renter communications, and optimize marketing at no additional cost.