The top storylines in multifamily this week are creating a happy and productive team, the ingredients of centralization, marketing a community to multiple generations, team leadership, the 2023 forecast for multifamily and the importance of curb appeal in reputation management.
It’s no secret that maintaining a pristine curb appeal greatly influences a community’s reputation and digital curb appeal. After all, residents will express both their pleasure and displeasure in online reviews, and those reviews carry enough weight to either attract or repel prospects.
Rebranding can be an emotional transition. This week we are joined by Beth Tuttle, senior vice president of marketing for Quarterra, who tells us more about her company’s rebrand and how, at the end of the process, it’s truly a labor of love.
While there are a few apartment operators who would rather not allow pets onsite, most are modernizing their pet policies and removing pet restrictions altogether because of that broader resident pool and the monetary benefits that come with doing so.
Grace Hill, an innovator of talent and customer management solutions for commercial and multifamily real estate, today announced the company is now a member of the Standard Interfaces Partnership Program with Yardi and a newly certified AppPartner on RealPage Exchange.
The top storylines in multifamily this week are getting ready for EV charging, benefits of outsourcing, summer maintenance, multifamily investment remains strong, nourishing creativity in the workplace and cleanliness and online reputation.
For nearly 25 years, the ability to post an online review has been a way people can either give praise about an experience or share their disappointment and list every single reason why their experience was so bad. Every industry has to deal with it, but for multifamily, online reviews hit differently.
Of all the modern amenities and features offered at apartment communities, pet friendliness is one of the most in demand. After all, many renters welcomed a pet into their home during the pandemic, so operators looked to increase revenue and attract residents by allowing pets.
The top storylines in multifamily this week are data driving decisions, digital reputation management, waste DNA testing, rent control and investments, hiring challenges and package management.
Prospects expect to see a variety of review content, and often are more concerned with how well the community is addressing resident concerns. The adverse impact of a negative review is lessened if the community team is handling the concern in a friendly and effective manner.