Reputation Management

‘The Brand of a New Property Must Tell a Story’

A good brand tells a story that connects consumers and viewers to a product. In the multifamily space, a good brand connects its residents—and potential residents—to a property they want to live in and enjoy. Because resident satisfaction is vital to a property’s success, strong branding is often…

Industry Trends Report | Week of November 18

The top storylines in multifamily this week are Mill Creek starts preleasing at Modera Parkside, multifamily demand soars, more people returning to the office, all leases are important, hurricane response done right, Trump and affordable housing, marketing strategies in 2025 and multifamily corporate branding.

Industry Trends Report | Week of October 14

The top storylines in multifamily this week are creating a robust company culture, pet-friendly utopia, work from home, community-wide WiFi, the biggest trends of 2025, ensuring reliable property reviews, GlobeSt. 2024 multifamily influencers, the future of RealPage and building codes stifle development.

Industry Trends Report | Week of October 7

The top storylines in multifamily this week are amenity fees vs. junk fees, navigating pet-friendly communities, halloween event ideas, the surge in deliveries and package management, bridging the digital divide, Grace Hill'a 2024 Impact Hero Winners, older adults flock to senior housing and rent growth to rise in…

Rent. Incorporates Accessible AI for Marketing Teams

Rent Group, a leading provider of integrated marketing solutions to the multi- and single-family rental industries, launched Conversion AI on the Rent. Marketing Platform. This powerful suite of AI solutions empowers Rent. clients to boost lead generation, streamline renter communications, and optimize marketing at no additional cost.

Grace Hill Reveals Winners of 2024 Impact Hero Awards

Grace Hill announced the winners of the 2024 Impact Hero Awards. This annual awards program recognizes people and organizations for making a positive impact in their communities. The grand prize was presented to Mindi Kissling, assistant vice president of Learning Program Management at Windsor Communities in Houston.