Resident Retention

Challenging Assumptions About Apartment Operations

In today’s multifamily landscape, understanding resident preferences is paramount. At the Apartment Innovation and Marketing Conference, industry leaders debunked assumptions with hard data. Reliable cell reception is the most desired amenity and five-star reviews don't have the perceived influence.

Back to Basics: What Today’s Residents Want

When a property is performing upgrades, the same space almost certainly would be better allocated toward attractions that would be used more frequently, such as coworking spaces or other features that cater to the work-from-home resident.

Industry Trends Report | Week of April 22

The top storylines in multifamily this week are modern amenities, celebrating teams, best practices for resident bullying, digital infrastructure, centralization, job growth boost optimism, multifamily housing playing a bigger role and apartment starts drop 43% from 2023.

Industry Trends Report | Week of April 8

The top storylines in multifamily this week are irresistible amenities, improvements to drive NOI, avoiding rent concessions, tech and the human touch, collecting rent in today's economy, pet data, the modern American Dream, maintenance appreciation and Chicago set to boost multifamily supply.

Community Improvements That Drive NOI

Several owners and operators share their thoughts about the types of capital improvements likely to prove effective in the current market—and those less likely to work—as well as their optimal processes for determining which upgrades to move forward with.

Industry Trends Report | Week of March 18

The top storylines in multifamily this week are parking challenges, avoiding hurdles, resident retention, EV charging solutions, innovating while remembering the basics, creating new efficiencies, women's careers stalling in CRE, the Fed holds on interest rates and completions hit 50-year high.