All the multifamily news you need
Key performance indicators (KPIs) are an important component of assessing the effectiveness of multifamily marketing campaigns. All data can be useful, but in an age where information is almost limitless, it's important to understand which points are the most relevant. The MHN Executive Council share the KPIs that…
Outsourcing is becoming an increasingly popular strategy for multifamily owners and operators looking to streamline operations, reduce costs and focus on their core competencies. Companies are certainly not alone, however, when feeling hesitant to turn over the reins. Fortunately, these fears can be easily overcome.
The top storylines in multifamily this week are the resident experience, team-building for success, deposit-free renting, communities that lead in innovation, leasing efficiency via automation, data insights for marketing, renters outpacing homeowners, new multifamily opportunities and abandon projects.
Consumers are hitting all sorts of review sites before they say 'go time' on a purchase. Given the importance placed upon reviews, the resident experience is one of the most important focuses for owners and operators. For many potential residents, this area will play an important role in…
Multifamily has witnessed a significant shift in consumer behavior, one in which potential residents almost always rely on online platforms to make informed decisions about their next apartment. Onsite teams, despite their best efforts, often miss nearly 20% of leads.
Kendall Pretzer, CEO of Grace Hill, and Brian Stifel, SVP of Brands at Cox Communications, join host Valerie M. Sargent on Open Door to discuss the latest data on renter preferences and reveal strategies for multifamily communities to stay ahead of the curve.
The top storylines in multifamily this week are managed WiFI, multifamily's long-term outlook, hurricane preparation, the keys to start-up success, budget benefits of ORM, crafting engaging social media, multifamily's inflection point and Boston's first LGBTQ+ senior community.
The top storylines in multifamily this week are outstanding outsourcing, younger generations and their pets, improving the move-in experience, happier residents stay longer, brand voice and SEO writing, supply spike hits markets and strong opposition to Biden's rental cap proposal.