Technology

As residents increasingly blend remote work with home life, multifamily owners and operators are reimagining their approaches to meet evolving lifestyle demands. Communities are now offering coworking lounges and private workspaces, allowing residents to shift seamlessly between work and relaxation.

If Delta Airlines was a multifamily community, 41% of its income would be rentable items. That's right. Delta's earnings statement from Q1 2025 shows that 41% of the airline's total income comes from ticket-related premium products. Technology makes it happen, and multifamily needs to follow that flight path.

The top storylines in multifamily this week are what Seattle CB121000 means for multifamily, proactive maintenance, handling deadbeat residents, MCR and online reputation, Jason Crumbley joins Zark, weak housing could push recession, invoicing tools falling short, floor plan page SEO and tools to evaluate solar ROI.

Zark, a groundbreaking service that increases parking availability at multifamily communities and allows residents to reserve rentable items, announced the hiring of Jacob Crumbley as vice president of sales, where he will augment the company’s momentous gains. Zark has seen 400% growth since 2023 and is projected to…

An AI-Powered solution reduces reliance on manual checks and eliminates much of the administrative overhead associated with traditional tools. Errors decrease, approvals move faster and resources are freed up for strategic tasks that help the business grow. Multifamily operators can finally modernize their AP workflows.

The top storylines in multifamily this week are resident retention strategies, marketing to long-time renters, brand style guides, home sellers delisting to rent, ROAD bill advances, multifamily dominates fundraising, streamlining tech stacks, video communication and social media branding.

Video is transforming how property managers engage residents. By featuring real team members in videos, communities can build trust, familiarity and stronger connections, reassuring residents about who oversees their community. These dynamic formats boost engagement and comprehension compared to static texts or emails.

Many multifamily owners and operators are feeling weighed down by bloated tech stacks, often the result of layering on new tools without a cohesive strategy. This fragmented approach can lead to inefficiencies, resident frustration and tech fatigue among onsite teams. A more effective path involves aligning technology choices…