THOUGHT LEADERSHIP
What Operators Should Expect in Light of Seattle CB121000
by Annie Laurie McCulloh
Seattle’s Ordinance CB 121000 establishes new guardrails on algorithmic rent-setting services, rules that revenue management providers should already be following. Operators should expect transparent pricing strategies, clearly defined provider roles and the ability to deviate from suggested rates without penalty. Providers must also ensure individual pricing for each community and allow full flexibility in rent adjustments.
Read the article in The Multifamily Journal
Why Proactive Maintenance Saves Millions
by K. David Meit
Proactive maintenance helps multifamily owners and operators avoid costly emergencies by tackling issues early through routine inspections and preventive care. By extending lifespan and minimizing unplanned breakdowns, especially for critical systems like HVAC and structural components, operators reduce repair expenses.
6 Ways to Arm Yourself Against Deadbeat Residents
by Nancy Abrams
Rental owners can protect themselves from deadbeat residents by enforcing six key strategies—thorough screening, strong lease agreements, financial safeguards, proactive communication, legal compliance and consistent enforcement. Together, they reduce risks, help avoid lost rent or damages and promote more stable outcomes.
INDUSTRY NEWS
Mill Creek Finishes No. 4 in ORA Power Rankings for Reputation
by Paul Willis
Mill Creek Residential earned the No. 4 spot in J Turner Research’s seventh annual ORA Power Rankings in Division II, which ranks operators with 20,000 to 34,696 homes, after posting a 79.60 ORA score. The company also received a “Best of Awards” nod for outstanding maintenance performance. MCR credited this achievement to feedback and a strong focus on community care, timely responsiveness and thoughtful communication throughout residents’ experiences.
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Zark Appoints Jacob Crumbley as VP of Sales
by Darcey Leach
Zark, a tech‑enabled provider that optimizes resident parking and rentable amenities at multifamily properties, named Jacob Crumbley as VP of Sales. With deep industry experience at Parcel Pending and SmartRent, he will lead efforts to scale Zark’s parking and Rentable Items services and enhance client relationships.
Weak Housing Sector Could Tip U.S. Toward Recession
by Kristen Smithberg
Goldman Sachs anticipates an 8% year-over-year decline in residential investment will significantly drag U.S. economic growth in the second half of 2025. Affordability challenges and slowing immigration are key pressures dampening demand. Weakness in the housing sector could become a leading recession indicator.
MULTIFAMILY TECHNOLOGY
Traditional Invoice Processing Tools Fall Short: What’s Next?
by David Stifter
Traditional invoice processing is struggling with coding complexity, facing inconsistent workflows that cause delays, errors and rework. These inefficiencies drive higher costs and hurt NOI. Operators should adopt AI‑powered coding engines that leverage historical and property-specific data to automate deeper context, minimize human error and improve visibility. These smarter AP tools help streamline workflow and bolster financial infrastructure.
Read the article in The Multifamily Journal
7 Reasons Your Floor Plan Page Needs an SEO Overhaul
by Derek Miller
The floor plan page is a high-intent destination, and making it search-ready is essential. Structured data increases visibility, while optimized keywords and meta tags attract more organic traffic. Making sure it’s mobile-friendly is also important to convert interest. An SEO overhaul turns a floor plan page into a lead-generating powerhouse.
New Tools Are Helping Owners Evaluate the ROI of Solar
by Franco Faraudo
Advanced analytics platforms now enable property owners to estimate solar-panel potential using Google Earth imagery and average climate, energy cost and incentive data. These tools can model installation, production and payback timelines. Owners can quickly assess solar viability and ROI before committing capital.