All the multifamily news you need
Multifamily's top storylines this week are the groundbreaking of Mill Creek's Modera Allston, NYC moves closer to rent freeze, overhaul of D.C.'s housing finance, the value of company culture, reasonable accommodations, older renters drive retention, AI's moment in multifamily, discovery funnels changing and the backlash over Ring's surveillance…
Multifamily's top storylines this week are ApartmentRatings and SatisFacts award winners, Creative Marketing Concepts rebrands, Class A gaining strength, affordable housing challenges, how markets pique interest, urban development, social media's role in application fraud, building a podcast and drone loses battle with apartment building.
Multifamily's top storylines this week are Mill Creek starts construction on Modera San Rafael, multifamily investors say "go," transit-oriented development, smarter pet policies, the operations side of sustainability, California housing moves, five community messages that should be texts, a better conversion calculator and how LEED certs fared in…
Just as it’s difficult to find a hotel that isn’t pet-friendly any longer, fewer and fewer rental communities do not welcome pets in any capacity. Pet-welcoming sentiment goes beyond traditional multifamily, as military bases, single-family, vacation rentals, short-term rentals and manufactured housing all experience pet demand.
Multifamily's top storylines this week are Mill Creek breaks ground on Amavi Thornton, executive hiring forecast, renter's market losing steam, the laundry room revolution, skills needed for multifamily career, purposeful amenities, AI marketing mistakes, what is success in digital marketing and coworking spaces replacing business centers.
A healthy marketing funnel doesn’t just drive traffic — it builds trust, creates meaningful engagement, and ultimately converts prospects into residents. Today’s renters expect more than a catchy ad or quick follow-up. They want transparency, personalization, and convenience from the first click to the signed lease.
Multifamily's top storylines this week are Engrain and Billee integration, Mill Creek's new CIO, Quarterra welcomes residents to Ravine, building your personal brand, tips to avoid steering, brand test that most communities fail, autonomous property management, tech adoption success and proptech funding hits 16.7B in 2025.
AI and automation are critical tools to fuel process improvements that lead to significant cost reductions and enable teams to focus on high-value activities. Utilized in tandem, AI and automation are spearheading the next revolution in multifamily housing—autonomous property management.