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The Value of Company Culture

A thriving company culture is more than a snappy slogan or a series of organizational platitudes. In survey after survey, a positive corporate culture is the one of the top attributes potential employees look for when hiring. Culture is also credited with long-term employment, and it’s ultimately what…

NFL Dreams Drive Real Estate Bet in Dallas

Ashcroft Capital acquired Birchstone Cedar Ridge, a year-old multifamily property in a bet that families will keep moving there so their children can be in the football program. Former students include two-time Super Bowl champion and NFL legend Ray Crockett, former Pittsburgh Steelers running back Barry Foster, and…

Inside the C-Suite: Strategy, Scale and the Next Wave of New Deals

Some of the industry’s top CEOs recently discussed their immediate priorities and future ambitions at the Multifamily Executive Conference session Inside the C-Suite: Strategy, Scale and the Next Wave of New Deals. The executives imparted ways they are navigating operational shifts, market risks, growth strategies and overall uncertainty…

How Do You Do, Gen Z?

Rental housing operators would be wise to cater efforts toward this subset, which largely views renting as more than a temporary option. Members of Gen Z (born from 1997 to 2012) are already firmly amidst the rental landscape, of course, but many more will be arriving in the…

The Time to Fill

The rental housing industry is facing a challenge: Finding and keeping quality people within the workforce. This is making it harder for companies to provide great customer service to residents, and it’s putting extra pressure on the teams that are already in place. To tackle this issue, many…

Value-Add Still Adds Up 

Flipping any kind of real estate is a lot easier when the cost of capital is low, a condition that began deteriorating in early 2022 when the Federal Reserve began a long upward hike of the federal funds rate. Data from the National Multifamily Housing Council published in…

Market Signals: Multifamily Insights From Nasdaq

Multifamily professionals constantly evaluate and reevaluate how the broader economy is affecting the industry. Sometimes, however, it’s beneficial to seek an outside perspective. The 2025 Entrata Summit session “Market Signals: Multifamily Insights from Nasdaq” provided key takeaways as to how the sector fits into the economy as a…