Harrington: Student Housing Lead Generation Patterns, During COVID-19

by Chase Harrington

Like virtually everything over the past few months, leasing in the student housing sector has been impacted by the COVID-19 pandemic. Fortunately, the prime leasing season for student housing arrives later in the year, so operators have had some time to adjust. 

Pandemic-related closures began during the crux of the conventional leasing season, which has caused traditional apartment operators to modify on the fly. While traffic patterns have also shifted within the student space, the data provides hope and shows student leasing has so far avoided disarray. 

To read the entire article, click the link to Student Housing Business.

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