by Morgan Dzak

Customer relationship management (CRM) systems have been around for decades, but multifamily has unearthed their wide range of crucial capabilities over the last few years.

The rapid rise of CRMs was due to major changes in the leasing process, with new technology rollouts, software integrations and self-service models. But the value of CRMs extend beyond a solution to leasing changes, and the technology now plays a central role in data tracking and lease conversions.

Read Morgan Dzak’s article in the Rental Housing Journal.