HOT & RELEVANT TOPICS
Personalizing the Customer Journey
Once considered a nice bonus to a sale, personalization in the shopping experience has evolved to an expectation by many consumers. A recent survey showed that 38% of consumers will stop business with a company if their marketing lacks personalization. Communities are also a brand, so leasing teams will need to approach customers on a personal level if they want to turn leads into signings.
Read Jacob Carter’s article on The Multifamily Journal
Women in Multifamily Construction: Building a Career
Women are rising to prominence in business construction, which has been a field typically dominated by males. Melissa Tompkins discusses her career in engineering, which led her to James McHugh Construction, where she is a project manager for some of the nation’s highest-profile and most challenging projects.
Listen to the podcast discussion on Multi-Housing News
7 Ways to Handle Noise Complaints in Rental Housing the Right Way
With numerous residents in one community, there’s a good chance that management will need to deal with noise complaints and there’s a right way to deal with the situation. Gracious acceptance of the complaint, immediate action, verification and communication with all parties involved is the most effective way to handle such matters. In some cases, however, it might be time to get the law enforcement involved or consider eviction.
Read James Durr’s article in Rental Housing Journal
IN THE NEWS
More Than 90 Organizations Pledge to Slash Emissions 50% by 2030
Numerous affordable housing and multifamily providers pledged to reduce their carbon emissions by 50% by 2030 under the Better Climate Challenge, the Department of Energy announced. The organizations will reduce greenhouse gases portfolio-wide and share solutions and best practices across industries while the DOE provides technical assistance and peer-to-peer exchange opportunities.
Read Christine Serlin’s article in Multi-Family Executive
Customer Relationship Management in Multifamily Has Skyrocketed
Even though they’ve existed for years, the use of customer relationship management (CRM) systems has grown in multifamily as community teams discover the system’s wide range of capabilities. CRMs allow for a greater number of touchpoints after a lead is generated and many of these can be accomplished without the leasing team’s involvement. The uptick in communication can lead to solid growth in lease conversions.
Read Morgan Dzak’s article in Rental Housing Journal
Is Your Office Tech the Problem When It Comes to Evictions?
Evictions are as old as multifamily housing, but oftentimes, so is the technology that supports the process. This can lead to errors or missed deadlines in an eviction, resulting in delays or legal rulings in favor of the delinquent resident. Accurate tracking in each stage of an eviction and avoidance of errors are the best methods for saving time and mitigating bad debt. Implementation of newer systems is critical to helping evictions run smoothly.