by Morgan Dzak
Engrain, the market leader in interactive mapping and data visualization software for the built environment, today announced that LCP Media, a national visual media technology company, has integrated with SightMap to give property leasing teams a simple and automated way to create, manage and promote unit-level virtual tours within the TourBuilder platform.
Now, shooting onsite tours and adding new digital content to SightMap and TourBuilder is easier than ever. With the TourBuilder Go mobile app and the included 360 Ricoh camera from LCP Media, onsite teams can shoot a virtual tour of any unit and automatically add the tour to their interactive SightMap. Engrain and LCP Media are advancing their open technology strategy and leveraging APIs to create a seamless process for customers. Users simply select the unit from a map in TourBuilder to add and update virtual tours. TourBuilder tours will be automatically added to the property SightMap and available for use in APIs, drastically decreasing the administrative burden for marketing teams.
SightMap, the industry’s leading interactive property map available on more than 200 website providers, is also featured within the TourBuilder virtual tour platform to visually showcase the new unit-level tours. TourBuilder is the rental industry’s new, agile hub for creation, organization, storage, management and performance-tracking of digital and visual marketing assets – from one unit to an entire community.
“We’re excited about incorporating our maps within TourBuilder and creating a much simpler process for our mutual customers,” said Brent Steiner, founder and CEO at Engrain. “Maps improve the overall customer experience and will help property teams understand which virtual tours they have completed and work to create a tour for each unit in a more strategic and efficient way.”
Today’s prospects want to see the exact unit they are renting. Combining Engrain’s SightMap, already integrated with real-time availability and rich digital content, with an immersive TourBuilder walkthrough brings each unit to life and provides prospects with the online experience they expect and the context they need to make a decision.
“TourBuilder Go is the next level of innovation from LCP Media,” said Wojciech Kalembasa, CEO of LCP Media. “We built this technology from the ground up to fill the need of multifamily prospects so they can walk through and experience the actual unit they’re interested in leasing. The result is an increase in lead-to-lease conversion and a decrease in the time to lease up a vacant unit, saving valuable resources for onsite team members. Seamless integrations with partners like Engrain make it easy for our customers to put their virtual tour content in their marketing channels.”