by Kevin Juhasz
The new year poses significant uncertainty for the multifamily industry as new supply comes to the market and construction starts are facing a notable decline. Rent growth has stalled, and financing continues to be a challenge. As a result, multifamily owners and operators are exploring ways to reduce costs, and cutting marketing expenses is part of this belt-tightening.
Multifamily marketers are facing a tough challenge going into 2024, being asked to achieve more with less money. According to a survey by Rent. released in November, 66% of multifamily professionals indicated that their budgets will decrease or stay flat this year.
Read Kevin Juhasz’s article in Multifamily Executive.