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Digital marketing approaches within the multifamily sector are experiencing noteworthy shifts. Today's renters tend to go beyond just browsing Internet listing services and visiting properties—they conduct thorough research across various platforms to gain an in-depth understanding of the communities they are interested in.
The top storylines in multifamily this week are SmartRent launches investment program, rate cuts and higher RTO in 2025, apartment rent growth dips, helping in pet emergencies, data-driven strategies for leasing, 2025 multifamily anti-resolutions, revolutionizing multifamily websites, how AI is transforming multifamily and branding trends for the next…
Multifamily owners and operators are exploring ways to reduce costs, and cutting marketing expenses is part of this belt-tightening. Multifamily marketers are facing a tough challenge going into 2024, being asked to achieve more with less money.
Recent advancements in digital technology have altered the way renters search for apartments. From the first search to the signing of a lease, many apartment prospects are shedding a “digital-first” approach and embracing a “digital-only” strategy when looking for their next home.