All the multifamily news you need
The top storylines in multifamily this week are Quarterra begins leasing at Harper, ten cities Americans want to live in most, multifamily starts hit two-year high, strategic opportunities for investors, housing regulations driving up costs, leadership and empathy, leveraging results through data, social media marketing and AI-powered search…
The top storylines in multifamily this week are resident retention strategies, marketing to long-time renters, brand style guides, home sellers delisting to rent, ROAD bill advances, multifamily dominates fundraising, streamlining tech stacks, video communication and social media branding.
Video is transforming how property managers engage residents. By featuring real team members in videos, communities can build trust, familiarity and stronger connections, reassuring residents about who oversees their community. These dynamic formats boost engagement and comprehension compared to static texts or emails.
The top storylines in multifamily this week are Berit Tomten name Woman of Influence, multifamily is an anchor in turbulence, underwriting metrics improve, pets and resident satisfaction, the Consumer Review Fairness Act, Gen Z and connected living, overlooked ROI metrics, social media metrics and smart energy managment.
Digital marketing approaches within the multifamily sector are experiencing noteworthy shifts. Today's renters tend to go beyond just browsing Internet listing services and visiting properties—they conduct thorough research across various platforms to gain an in-depth understanding of the communities they are interested in.
Watch the post-awards interview with Stephanie Anderson, senior director of communications and social media at Grace Hill. Anderson was awarded Silver in the new Social Media Influencer Award category at the MHN Excellence Awards celebration in December 2024.
Marketing will be even more critical in the coming year, and the MHN Executive Council explores innovative marketing strategies for multifamily housing professionals to thrive in 2025. Highlights include maintaining a solid reputation and engaging social media campaigns, as well as personalization and authenticity.
Rent Group, a leading provider of integrated marketing solutions to the multi- and single-family rental industries, launched Conversion AI on the Rent. Marketing Platform. This powerful suite of AI solutions empowers Rent. clients to boost lead generation, streamline renter communications, and optimize marketing at no additional cost.