Innovation Under Control

by Doug Pike

Historically, multifamily housing has taken a measured approach to adopting new technology. However, the demand for safe and remote means of conducting business, brought about by the COVID-19 pandemic, pushed the apartment industry into a tech revolution. Real estate innovations were implemented at an unprecedented rate as operators fast-tracked deployment to help navigate an unprecedented situation.

As the tech renaissance continues, multifamily companies are looking to not only solve current problems but adopt solutions with the capability of delivering a long-term return on investment (ROI). Knowing what to look for, and what to avoid, when sifting through the new products on the market is vital. Implementing the wrong technology and having to remove it and replace it is inefficient and wasteful. In short, operators must be strategic, careful and deliberate when considering a new solution and evaluating the solution’s provider.

To read the entire article, click the link to the National Apartment Association website.

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