by Stephen Ursery

During the past few months, you’ve probably heard a lot about how quickly apartment communities reacted to the onset of the pandemic.

Operators recall sprinting to implement self-guided and video tours and remote leasing systems in a matter of days. They’ve talked about doing anything and everything to accommodate prospective residents and serve current residents.

Looking back, it’s tempting to believe that property managers were simply making it up as they went along, reacting instead of planning. But for those with sophisticated customer relationship management (CRM) systems and a penchant for exploring data, that has not been the case.

To read the entire article, click the link to the National Apartment Association website.