INDUSTRY NEWS
Parks Associates, SmartRent Dissect Energy Savings
by Doug Pike
A new whitepaper from Parks Associates and SmartRent reveals that multifamily communities can achieve up to 19% reductions in energy and water costs by implementing smart technologies like thermostats and leak detectors. These integrated solutions enhance operational efficiency, help meet ESG requirements and attract eco-conscious renters. The potential of annual savings of $3.4 billion industry-wide underscores the benefits of smart energy strategies.
Read the article in The Multifamily Journal
Grace Hill CEO and Products Shine at the 2025 Stevie Awards
by Darcey Leach
Grace Hill earned four Stevie Awards in 2025, including a Gold for Realync, its AI-powered leasing platform. CEO Kendall Pretzer received an award for Technology Executive of the Year for expanding the company’s SaaS offerings. Additional awards honored the company’s Mystery Shopping and PerformanceHQ tools.
Study Reveals Divergent Outcomes from Rent Control
by Kristen Smithberg
A recent Trepp study highlights the impacts of rent control across U.S. cities. In New York City, post-2019 regulations led to a 30% drop in multifamily property values and a surge in vacant regulated units. Conversely, Minneapolis’ market-driven policies resulted in a 12% increase in housing stock and slight rent growth.
THOUGHT LEADERSHIP
Navigating the Future of Rent Reporting
by Alex Buchanan & Alyssa Schroeder
Rent reporting is becoming a key financial amenity in multifamily, driven by new legislation like California’s AB 2747. These programs help residents build credit, increasing scores by an average of 48 points annually, while also promoting on-time payments and financial stability. Property owners benefit from stronger resident relationships and improved lender confidence. Rent reporting also supports younger renters in establishing healthy financial habits early on.
Read the article in Multifamily Executive
Finding Gems in the Multifamily Investment Market
by Suzann D. Silverman
In a cooling multifamily investment market, investors face uncertainty regarding cap rates and interest rates, but opportunities persist for those who act strategically and swiftly. Identifying undervalued assets and drawing on past lessons can yield strong returns. Adaptability, vigilance and smart timing are key to uncovering hidden gems.
‘Done For You’ Shouldn’t Mean ‘Let Go of the Wheel’
by Rommel Anacan
Multifamily professionals shouldn’t over-rely on automation, even as tools like self-guided tours and automated follow-ups streamline operations. While these technologies offer convenience, maintaining a human touch remains essential. Balancing efficiency with personal engagement helps ensure strong resident relationships.
MULTIFAMILY TECHNOLOGY
Seeing is Believing
by Andrew Ruhland
Data visualization is transforming multifamily maintenance by converting complex information into actionable insights. By leveraging visual tools, property managers can identify inefficiencies, prioritize tasks and enhance operational efficiency. This approach not only streamlines maintenance processes but also improves resident satisfaction by addressing issues promptly. Embracing data visualization fosters a proactive maintenance culture, leading to better decision-making and optimized resource allocation.
Managing Your Tech Stack for Marketing at Scale
by Tiffany De Alva
In the latest Tiff Talks Tech, Devin Lusk, Director of Marketing at American Landmark, discusses strategies for scaling multifamily marketing operations. Lusk emphasizes the importance of selecting the right technology platforms, maintaining consistency across multiple properties and effectively managing vendor relationships.
Did Security Robots Get Leapfrogged by Other Tech?
by Franco Faraudo
Security robots, initially seen as innovative solutions, are facing challenges in maintaining their relevance in multifamily. While they offer cost-effective alternatives to traditional security, their effectiveness is being questioned. Other technologies, such as AI-driven surveillance, are providing more efficient and scalable solutions.