The top storylines in multifamily this week are acting on centralization, balancing automation in multifamily, data and business intelligence, emerging leasing trends in the coming year, the ways multifamily can give back and the White House rental rights proposal.
Automation allows operators to seize a multitude of touchpoints to gather information and open the lines of communication – the type of communication that sways decisions. When a strong relationship has been established with a resident, they will be more likely to renew their lease.
Prospective residents are hitting more touchpoints along their journey than ever before. To best utilize those opportunities, operators are using innovative tools that can reach customers at the pivotal moments that help them better understand the modern consumer experience.
Renters these days have a need for immediacy. While leasing teams have a variety of prospect engagement strategies, many operators are looking to incorporate tactics that provide an immediate response to prospects and create a seamless and consistent line of communication.
The top storylines in multifamily this week are using automation to help onsite teams, alternatives to security deposits, the importance of cybersecurity, student housing making a comeback, LMC becomes Quarterra Multifamily and creating a better apartment search.
Automation within a centralized leasing model creates onsite efficiencies, better assists leasing teams in fielding leads and frees up time for them to establish meaningful relationships with prospective renters and residents. It also creates better customer experiences.
Apartment operators have been reluctant to embrace automation technologies in the past, fearing backlash from onsite teams. There is a common misconception that adopting automation would replace onsite members. The truth is, automation is not meant to replace human interaction – it’s designed to supplement it.