INDUSTRY NEWS
Grace Hill Empowers Multifamily to Turn Data into Decisions
by Darcey Leach
Grace Hill announced it has unveiled tools designed to help multifamily professionals manage large volumes of data and extract useful insights. Its platform, PerformanceHQ, integrates features such as Intelligence+ and Gracie AI to consolidate training, compliance tracking, survey feedback and analytics within a single system. This integration aims to convert diverse and complex data sets into clear, practical recommendations and actionable strategies.
Read the article in The Multifamily Journal
Election 2025: How Results Will Reshape CRE
by Mark F. Bonner
State and city election outcomes are poised to reshape commercial real estate by shifting tax and bonding rules, zoning authority and infrastructure funding. From ballot measures in six states affecting development mandates to major mayoral wins that signal regulatory priorities, these changes will impact where and how projects proceed.
Rent Premiums Persist Despite Heavy Supply
by Erik Sherman
New apartments continue to command rent premiums despite a surge in supply. Modern units with contemporary amenities and convenient locations attract higher demand, keeping rents elevated compared to older properties. This trend highlights that quality, design and lifestyle factors remain key drivers of rental pricing.
THOUGHT LEADERSHIP
Market Signals: Multifamily Insights From Nasdaq
by Paul Willis
Rising interest rates, limited single-family inventory and changing household preferences are reshaping multifamily. Renting continues to appeal to many younger households, which keeps demand strong despite economic uncertainty. Meanwhile, refinancing activities and possible rate changes could affect investment strategies and market stability. This situation demonstrates the sector’s resilience and underscores the need to monitor broader economic and housing trends.
Read the article in Multifamily Executive
Value-Add Strategies Still Add Up
by Scott Sowers
Amid higher capital costs and stricter underwriting, value-add strategies in multifamily remain highly attractive. Investors are refining their approaches, targeting select markets where rent growth and demand justify upgrades. Careful risk management and smart capital improvements can help ensure these projects deliver meaningful returns.
The Fear You Can’t Ignore (And How to Lead Through It)
by Rommel Anacan
Rapid technological disruption, consolidation and accelerating change have multifamily professionals on edge. Owner/operators should confront uncertainty as AI‑driven tools, centralization of services and new market dynamics challenge traditional roles and business models. Amid the anxiety, the call is for proactive leadership to adapt and thrive in this changing environment.
MULTIFAMILY TECHNOLOGY
Up-Front Fee Transparency Reshapes Multifamily Marketing
by Andrew Ruhland
Upfront disclosure of all rental fees is changing how multifamily properties market themselves. Instead of just publishing the base rent, listings now increasingly highlight both mandatory and optional charges. This allows renters to compare actual costs. Operators who embrace this full-fee transparency are better able to match regulations and modern consumer expectations. This also reduces surprises for residents and simplifies leasing.
Read the article in Rental Housing Journal
Optimizing Revenue Through Smarter Renewals
by Stephen Ursery
Retention efforts are proving critical as reducing turnover saves thousands in vacated unit costs and boosts property value significantly. By starting renewal strategies at move‑in, leveraging AI tools and focusing on the resident experience from day one, property operators can increase renewals and enhance net operating income.
Tips for Building AI into Your 2026 Marketing Strategies
by Jessica Fiur
Multifamily marketers should consider including AI in their 2026 strategies to improve advertising, create dynamic content and segment audiences. Using AI carefully can provide deeper insights and more efficient campaigns, but success relies on balancing technology use with clear strategies and operational readiness.