The top storylines in multifamily this week are leasing technology, centralization, the steps for effective resident communication, multifamily and the 4-day workweek, social media leasing and building a strong company culture for retention.
The top storylines in multifamily this week are bootstrap or VC in proptech, leasing cycle touchpoints, social media advertising, multifamily leadership, rent-control measures and supply chain issues.
Marketing technology and interactive sight maps came into their own in 2020 and are being applied even more in 2021. Morgan Porter, digital marketing director at Birchstone Residential, commented on their capabilities and value when it comes to improving the resident journey in a recent blog.
The key to a successful case study is that it focuses more on the user’s success and less about the technology they used. Successful case studies are conducted in a problem, solution, results format in which the case study clearly outlines the problems faced.