The top storylines in multifamily this week are using data to address parking problems, employee mental health, amenities you need now, TikTok and marketing, fighting fraud, artificial intelligence, regional bank risks, interest rates and NMHC’s new housing initiative.
The top storylines in multifamily this week are pet inclusiveness, optimizing your waste programs, location and apartment branding, AI and property management, urban tech, parking problems, the current state of CRE, fall maintenance checklist and slowing rent growth.
The top storylines in multifamily this week are parking pain points, creating a self-starter culture, amenities and events for all generations, digital natives and the rental journey, digital foundation, fraudulent documents, Amazon requiring employees to relocate and the migration to high-risk areas.
The apartment search process has morphed drastically. It’s not enough to smile when a prospect walks through the door. Communities need to appeal to potential renters long before the tour takes place, and they need to embrace and strategically leverage a mix of digital platforms to reach their audience.
The top storylines in multifamily this week are the prospect journey, hurricane preparation, dog breed myths, incentive optimization, rental property tours, pet proptech, providing the human connection, mental health issues increasing in multifamily and the effect of student debt on leasing.
The top storylines in multifamily this week are pets, training and retention, flexible living, the “E” in ESG, the role of multifamily marketers, the brave new world for leasing consultants, developers sour on the Sunbelt, background checks and a record number of people are looking to move.
With the exception of a visit to the community website, prospective residents can remain invisible to the community while they conduct their research and evaluation of any given property. That makes the requirement of being digitally sharp and transparent that much more important.
The top storylines in multifamily this week are offering the right amenities, maintenance retention, evolution of multifamily tech, the rise of sustainability, using TikTok in multifamily marketing, ChatGPT and lead generation and the hidden costs of chronic understaffing.
The top storylines in multifamily this week are the ongoing development of teams, the great multifamily breakup, the importance of settlements, the impact of employment data on multifamily, multifamily executives’ predictions for the coming year and changes PMs and marketers should consider.
The top storylines in multifamily this week are driving ancillary revenue, the biggest mistakes on community websites, better leasing through centralization and technology, consumer preferences and amenities, boomerang millennials and Gen Zers staying at home and the single-family rental experience.