Between slowing rent growth and stagnant or shrinking budgets, operators are focused on cutting costs, requiring marketers to adapt and find ways to produce the same, or better, results with fewer dollars. About two-thirds of multifamily marketing teams report the same or a decreasing budget this year.
The top storylines in multifamily this week are irresistible amenities, improvements to drive NOI, avoiding rent concessions, tech and the human touch, collecting rent in today’s economy, pet data, the modern American Dream, maintenance appreciation and Chicago set to boost multifamily supply.
The top storylines in multifamily this week are dispelling myths around assistance animals, investors chasing migration, rent stabilization, the renter revolution, successful marketing campaigns, technology and due diligence, luxury struggles in Philly, rent control threats and local housing regulations.
With the need to design and execute numerous marketing campaigns, it’s not difficult for marketing teams to find themselves in a rut. A combination of research, data analysis and creative thinking can give campaigns new life. The MHN Executive Council offers advice on boosting creativity.
The top storylines in multifamily this week are incentivizing rent, broader thinking on retention, satisfaction in senior housing, the 2024 social media marketing report, substance over style in social media, prospects in SF turning to TikTok, SCOTUS won’t hear rent cases and ending dog breed restrictions.
Not too long ago, social media was an avenue for users to display idealized lives. Recent trends, however, have led to a significant shift from promoting perfection to embracing authenticity — an important distinction when considering how the multifamily industry uses social media.
The top storylines in multifamily this week are what traffic solutions teach us about parking, the multifamily reckoning, 2024 resolutions, maximizing revenue streams, marketing challenges for the year, background checks, rental housing and the 119th Congress, forever renters and the inflation report.
Multifamily owners and operators are exploring ways to reduce costs, and cutting marketing expenses is part of this belt-tightening. Multifamily marketers are facing a tough challenge going into 2024, being asked to achieve more with less money.
The top storylines in multifamily this week are unlocking revenue potential, maintenance and the customer journey, being pet-friendly, resident financial wellness, things not to do in 2024, TikTok and Gen Z, surviving the supply surplus, multifamily investment and the expansion of Disney Storyliving.
The top storylines in multifamily this week are community spaces, resident screening guidelines, holiday events for residents and teams, budgeting season, balancing AI and people, marketing to Gen Z, housing trends for 2024, multifamily’s influence on interest rates and removing barriers to affordability.