The top storylines in multifamily this week are pets, training and retention, flexible living, the “E” in ESG, the role of multifamily marketers, the brave new world for leasing consultants, developers sour on the Sunbelt, background checks and a record number of people are looking to move.
With the exception of a visit to the community website, prospective residents can remain invisible to the community while they conduct their research and evaluation of any given property. That makes the requirement of being digitally sharp and transparent that much more important.
The top storylines in multifamily this week are offering the right amenities, maintenance retention, evolution of multifamily tech, the rise of sustainability, using TikTok in multifamily marketing, ChatGPT and lead generation and the hidden costs of chronic understaffing.
The top storylines in multifamily this week are the ongoing development of teams, the great multifamily breakup, the importance of settlements, the impact of employment data on multifamily, multifamily executives’ predictions for the coming year and changes PMs and marketers should consider.
The top storylines in multifamily this week are driving ancillary revenue, the biggest mistakes on community websites, better leasing through centralization and technology, consumer preferences and amenities, boomerang millennials and Gen Zers staying at home and the single-family rental experience.
The top storylines in multifamily this week are managing in a fast-paced environment, cooling apartment demand, red flags in leasing, hiring and retention practices, personal touches in communications and the economy spurs developers to delay projects.
The top storylines in multifamily this week are leasing technology, centralization, the steps for effective resident communication, multifamily and the 4-day workweek, social media leasing and building a strong company culture for retention.
The top storylines in multifamily this week are bootstrap or VC in proptech, leasing cycle touchpoints, social media advertising, multifamily leadership, rent-control measures and supply chain issues.
Marketing technology and interactive sight maps came into their own in 2020 and are being applied even more in 2021. Morgan Porter, digital marketing director at Birchstone Residential, commented on their capabilities and value when it comes to improving the resident journey in a recent blog.
The key to a successful case study is that it focuses more on the user’s success and less about the technology they used. Successful case studies are conducted in a problem, solution, results format in which the case study clearly outlines the problems faced.