THOUGHT LEADERSHIP
Keep the Momentum Going: Marketing Beyond Peak Season
by Kathy Neumann
Peak season is slowing down but that doesn’t mean it’s time for leasing and marketing teams to do the same. Job changes, lifestyle shifts and a desire for a fresh start mean plenty of people are looking to find a place and many need it quicker than renters during peak season. This two-part series explains how teams can keep leasing momentum going when competition for prospects increases — from assessing technology to increasing marketing efforts.
Read Parts 1 and 2 in The Multifamily Journal
Whose Plate Should Parking Be On?
by Todd Katler
Parking can be a source of frustration and conflict in multifamily communities, but infrastructure limits mean most properties have to work with what they already have. That stressor can create a domino effect of issues that eventually become overwhelming. So, who exactly should be in charge of handling all of the challenges?
10 Highlights from the 2024 Voice of the Property Manager
by Eri Bajomo
Notable findings in the National Apartment Association’s 2024 “Voice of the Property Manager” report include high job enjoyment but also struggles with aggressive resident interactions and work-life balance. The report also highlights emerging needs in training, especially in AI and wellness, to support the evolution of the job.
MULTIFAMILY TECHNOLOGY
The Evolving Role of Fraud Detection in Property Management
by Paul Willis
Technology allows fraudsters to be more sophisticated in their quest to deceive property managers, and the frequency of these scams is becoming more commonplace in the industry. Whether it’s fake pay stubs or synthetic IDs, property managers need to be equally aggressive in detecting fraud. While many owners and operators have adopted tools to help combat the problems, it’s become apparent that more layers are needed.
Read the article in Multifamily Executive
Interactive Maps Enhance Maintenance Operations
by Andrew Ruhland
While it has its benefits, centralization can also introduce new challenges to operations, which can affect the resident experience. Owners and operators can leverage technology to help address these issues and increase efficiency. Interactive maps can allow maintenance teams to visualize properties and perform needed tasks faster.
INDUSTRY NEWS
Multifamily Absorption Hits Second-Highest Level on Record
by Mario Marroquin
The multifamily industry saw robust absorption in Q3, with 153,000 units absorbed—marking the second-highest level on record. Despite lower vacancies at 5.3%, rent growth remains sluggish, impacted by regional disparities. The Northeast and Midwest regions experienced rent increases, while the Southeast and South Central regions saw declines.
CRE Readies As Trump Surges Back To White House
by Matt Wasielewski and Ciara Long
The 2024 U.S. election’s potential impact on commercial real estate looms large. The incoming Trump administration could focus on rolling back regulations and cutting taxes, potentially benefiting commercial real estate investors. However, many also fear that tariffs and policies could make development a challenge.
Proposition 33 Rejected by California Voters
by Andrew Khouri
Proposition 33, which would have allowed for expanded rent control in California, was rejected by the state’s voters. The measure would have overturned a state law known as the Costa-Hawkins Rental Housing Act, which bans cities from capping rent on vacant units, single-family homes and apartments built after Feb. 1, 1995.