INDUSTRY NEWS
Brickstone Secures $49 Million Refinancing for Mountainaire
by Peter Jakel
Brickstone Partners secured $49 million in life-company refinancing for Mountainaire, its 270-bed student housing community in Boulder, Colo. Acquired in 2022, the property underwent a $15 million overhaul, essentially making it brand-new. This marks Brickstone’s 10th Boulder investment since 2008, totaling nearly $1 billion and making it a major University of Colorado student-housing operator.
Read the article in The Multifamily Journal
Offseason Arrives Early for Multifamily as Rates Edge Down
by Kristen Smithberg
Multifamily is entering its offseason earlier than expected as rental rates decline. In August, the national median rent fell 0.2% to $1,400. Year-over-year rents are down 0.9%, while vacancies continue to rise amid high levels of new supply. This indicates shifting dynamics, with operators facing greater pressure to attract and retain residents.
‘Priced Out’: Affordability Crisis Hitting Middle Class
by Christine Serlin
The National Housing Conference’s report, Priced Out: When a Good Job Isn’t Enough, highlights a growing housing affordability crisis impacting middle-class Americans. Since 2019, 85 out of 390 metro areas require at least a 50% salary increase to afford a one-bedroom rent, while 59 metros need that raise for a two-bedroom.
THOUGHT LEADERSHIP
The Value-Add You Already Have: Reimagining Community Services
by Steve Gilbert
Often-overlooked amenities like laundry rooms, package areas and parking play a vital role in shaping resident experiences. Instead of merely viewing them as basic conveniences or revenue sources, operators can reimagine them with simple, cost-effective upgrades, such as improved lighting, Wi-Fi access or easy-to-use apps. These improvements require little investment but can greatly increase satisfaction and retention.
Read the article in The Multifamily Journal
Elevate Your Spreadsheet: Transitioning Underwriting
by Andrew Ruhland
Underwriting in multifamily is evolving from static spreadsheets to a more collaborative and realistic process. By concentrating on achievable NOI, owners and operators can better align expectations and enhance decision-making accuracy. This method moves beyond mere projections, emphasizing data-driven strategies.
Why the Industry’s Fight Against Fraud Is Failing
by Tiffany De Alva
The multifamily industry’s reliance on application-point verification is proving ineffective against evolving fraud tactics. Fraudulent actors now exploit synthetic identities and forged documents, bypassing traditional screening methods. To combat this, communities need a proactive approach that enhances security and reduces risk.
MULTIFAMILY TECHNOLOGY
What to Prioritize in Your 2026 Marketing Budget
by Mikayla Sciortino
As multifamily marketers plan for 2026, prioritizing SEO and pay-per-click (PPC) advertising is crucial for cost-effective lead generation. Investing in Google ads instead of social media can yield higher returns and lower costs. Additionally, integrating a CRM with lead attribution features can improve SEO efforts and streamline marketing strategies. By focusing on these areas, property managers can make the most of their marketing budgets.
Read the article in Multi-Housing News
SEO Tips to Improve Rankings and Attract Qualified Renters
by Sarah Lukemire
Standing out online is crucial for multifamily operators. Prospective residents research thoroughly, comparing options, reading reviews and exploring neighborhoods before booking a tour. Local SEO can influence decisions of prospects, increase visibility and connect with visitors during the important research stage.
Social-izing: Attract, Satisfy and Retain Residents
by Ed Finkel
Multifamily housing companies are using social media to attract, satisfy and retain residents. Successful social media strategies include creating engaging content and maintaining regular interaction with both potential and current residents. By sharing best practices, properties can improve their online presence and increase engagement.