by Stephen Ursery

Multifamily operators are implementing powerful, transformative new technologies at a pace that has rarely, if ever, been seen before in the industry. And while the desire to push a company forward is eminently laudable, operators need to make sure they’re introducing new solutions in a thoughtful and strategic way.

How to build a culture and decision-making process that leads to the successful deployment of new technologies was the subject of the “Beyond the Hype: Practical Innovation with Bleeding-Edge Technologies & Platforms” session at the 2025 Entrata Summit.

Adam Byrley, chief operating officer at The Preiss Co., and Whitney Kidd, senior vice president of innovation and technology at the firm, outlined how the company has implemented forward-thinking technology while protecting the resident and employee experience and ensuring a healthy return on investment.

Read Stephen Ursery’s article in the Multifamily Executive.