Flipping any kind of real estate is a lot easier when the cost of capital is low, a condition that began deteriorating in early 2022 when the Federal Reserve began a long upward hike of the federal funds rate. Data from the National Multifamily Housing Council published in July shows continuing tight market conditions, with a slight uptick in sales volume.
In the “Optimizing Revenue Through Smarter Renewals” session at the 2025 Entrata Summit, industry experts detailed a range of strategies for boosting retention. Among their recommendations: concentrate on a resident’s experience from the moment their lease is signed and embrace cutting-edge technology.
As the multifamily industry approaches 2026, experts provide practical insights on how to effectively integrate artificial intelligence into marketing strategies. The focus goes beyond chatbots to include applications like automatic ad optimization, dynamic content creation and precise audience segmentation.
Price transparency has become an expectation of consumers spanning nearly every industry, and the multifamily space is finally catching up. Unlike other industries, such as travel and retail, which might have two or three factors contributing to a total cost, multifamily operators are having to account for countless different factors from multiple sources.
Multifamily owners and operators today face mounting pressures: rising resident expectations, tighter margins, and fragmented systems that make it difficult to see what truly drives performance. Without a clear view, initiatives stall, compliance risks grow and both resident and employee experiences suffer—costing valuable time and resources.
Multifamily professionals constantly evaluate and reevaluate how the broader economy is affecting the industry. Sometimes, however, it’s beneficial to seek an outside perspective. The 2025 Entrata Summit session “Market Signals: Multifamily Insights from Nasdaq” provided key takeaways as to how the sector fits into the economy as a whole.
The top storylines in multifamily this week are Mill Creek starts preleasing at Modera Aventura, Hamilton Zanze CEO and CIO are GlobeSt influencers, D.C. properties poised for redevelopment, staffing, virtual tours, luxury living, fee transparency, proptech and AI marketing audits.
CAPREIT (capreit.com), a fully integrated real estate operating company responsible for the ownership and management of more than $6 billion of multifamily assets in the U.S., today announced it has been selected by Affordable Homes & Communities (AHC) to manage 21 communities in the Mid-Atlantic region.
Hamilton Zanze today announced that CEO Kurt Houtkooper and President and Chief Investment Officer David Nelson have been named 2025 Multifamily Influencers by GlobeSt. The Influencer awards program shines a spotlight on those who are shaping the multifamily sector and creating lasting impacts on the industry.
Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced the start of preleasing at Modera Aventura, a contemporary mixed-use community in the vibrant Ojus neighborhood of northeast Miami-Dade County.
Transparency has become the hallmark of consumer trust across nearly every industry. People want to know exactly what they’re getting and what they’re paying for. From making travel plans to retail purchases, consumers are looking at the details. Within the multifamily space, transparency is no longer a bonus—it’s a baseline expectation.
Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced the start of preleasing at Modera Coral Springs Phase II, a contemporary mixed-use community in the heart of Coral Springs.
The top storylines in multifamily this week are Grace Hill 2025 Impact Hero Awards, Pankaj Bansi is SmartRent’s new CTO, PetScreening integrates with Rentvine, boosting resident retention, remaining flexible with prospects, multifamily cap rates, AI transparency, the tech graveyard and on-brand website templates.
Hamilton Zanze, a leading San Francisco-based multifamily real estate investment firm, today announced it has sponsored the purchase of Village of the Pines, a garden-style apartment community in Reno, Nev. The acquisition closed on Oct. 9. Mission Rock Residential, an affiliate of Hamilton Zanze, has assumed management of the community.
PetScreening today announced a partnership with Rentvine. The integration between the two solutions will allow Rentvine users to streamline assistance animal validation processes and implement pet policies that create a more harmonious environment for residents and their pet and animal populations.
Grace Hill announced the winners of the 2025 Impact Hero Awards. This annual awards program, now in its fourth year, recognizes the positive impact that multifamily people and organizations make in their communities, which is also an important core value of Grace Hill. Judges reviewed 230 nominations to choose three finalists committed to making a difference.
SmartRent, Inc. announced the appointment of Pankaj Bansi as Chief Transformation Officer. A proven business modernization leader with more than 30 years of experience at the intersection of real estate and technology, Bansi will lead SmartRent’s enterprise transformation strategy.