by Peter Jakel

When a crisis strikes, companies often digress into a mad scramble of confusion about what to do, who to call and how to respond, especially where it concerns members of the media. But it doesn’t have to be that way.

According to the “Ready for Your Close-up? Crisis and Disaster Media Management” session at NAA’s Apartmentalize in 2019, rental housing operators should prepare to address the media during a crisis before it hits. And it all starts with a plan.

To read the entire article, click the link to the National Apartment Association website.