American Dream

Industry Trends Report | Week of May 4

Multifamily's top storylines this week are the cost of trash overflow, redefining the American Dream, public-private partnerships, vacancy and rent forecasts revised, senior migration to multifamily, investor sentiment hits three-year low, WiFi 8, marketing strategies for student housing and cybersecurity.

For Many, The Modern American Dream Involves Renting

According to The New American Dream Report recently released by the property software management company Entrata, 41% of renters claim their American Dream has nothing to do with homeownership. In fact, 20% anticipate being lifelong renters, which represents a 33% increase from 2021.