Self-guided tours became a leasing tool of necessity during the pandemic. Many operators accelerated implementation of whatever solution they could get immediately up and running. Unfortunately, operators sometimes skipped critical considerations in the self-guided tour experience.
The past 12 months have been hard on us all. Apartment leasing – and life in general – have felt upside down at times. But the leasing experience during the pandemic is not an anomaly. Instead, with its proliferation of touring options like self-guided tours and video tours, it points the way to the future.
Self-guided tours were inching their way toward the multifamily mainstream before the coronavirus hit. Now, with the need for social distancing still here, they’re much more common across the apartment industry. This is a solution that is here to stay.
According to a recent RENTCafe survey of 3,500 renters, 83% of the respondents said they would take a self-guided tour if it was available at an apartment community. The benefits of self-guided tours extend beyond allowing prospects to visit a community in their preferred manner.