Multifamily housing has been propelled into a new era of leasing – and not by choice. Apartment operators had to implement new technologies out of necessity during the pandemic. But in the mad scramble to implement new tech, operators didn’t have adequate time to consider the long-term ROI.
A new era of apartment leasing and living is upon us. From self-service leasing and smart home technology to the industry-wide adoption of PropTech, technology is empowering residents, onsite teams and operators alike while creating operational efficiencies.