All the multifamily news you need
The all-in-one solution can be appealing. Fewer vendors, fewer contracts, fewer phone calls, and (ideally) fewer problems. Waste management, package management, pest control, and offsite storage; all those services with one number to call. The attraction is undeniable, the reality is never as good as the dream.
Digital marketing approaches within the multifamily sector are experiencing noteworthy shifts. Today's renters tend to go beyond just browsing Internet listing services and visiting properties—they conduct thorough research across various platforms to gain an in-depth understanding of the communities they are interested in.
A diverse, powerful digital marketing mix is essential to leasing success in 2025, according to insights from “The State of Multifamily Marketing in 2025,” a new report by Rent. As the importance of obtaining qualified leads continues to increase, marketing teams seek more precise audience targeting and are…