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Digital marketing approaches within the multifamily sector are experiencing noteworthy shifts. Today's renters tend to go beyond just browsing Internet listing services and visiting properties—they conduct thorough research across various platforms to gain an in-depth understanding of the communities they are interested in.
Even though the peak leasing season is slowing down, there's still a consistent flow of renters searching for new homes, often in a crunch to find their next place. These renters are often more eager to find a place quickly. By keeping your marketing channels active, you can…
Even though the peak leasing season is winding down, there's still renters looking for a new place. By continuing your marketing efforts, you can be sure your property is ready to capture these renters. While it may be tempting to settle into the cozy comforts of the season,…
Finding the best channels to stir up interest from prospects and capture qualified leads is always one of the most important goals for multifamily marketing teams. In 2024, this quest has gained greater importance as many marketers must obtain the same results with stagnant or shrinking budgets.
The apartment search process has morphed drastically. It's not enough to smile when a prospect walks through the door. Communities need to appeal to potential renters long before the tour takes place, and they need to embrace and strategically leverage a mix of digital platforms to reach their…
Nearly 90 percent of all renters want to see a property before signing a lease and 31 percent want the option of an online tour. Rental property tours are one of the most crucial tools required to outperform the competition and they can make or break whether a…
Rent. today announced another transformative addition to its RentMarketplace. listings product. This new feature allows prospective renters to schedule and automatically confirm tours at their convenience, based on predetermined tour availability as set by the property team.
With cross-country moves continuing and a sizable portion of the workforce shifting to remote and hybrid work environments, prospective residents are beginning searches for new homes much earlier. How can we make sure we’re not leaving these leads behind?