leasing technology

Property websites are often rooted in function. They serve as a place for prospective residents to gather details about what a rental community has to offer. As such, many of these sites feature static floor plans, basic descriptions and satisfactory photography. That will no longer cut it for…

The role of the multifamily marketer has morphed drastically in the past decade. Modern-day marketers are more research-driven and tech-savvy, and they play a much larger role in the organizational framework. Now their talents are being further tested.

Modern consumers can purchase nearly anything they want online without any human interaction. While it’s become commonplace to buy lower-cost products and services exclusively online, many customers still want to speak with a professional before making larger purchases.

According to an Epsilon research report, 80% of consumers prefer customized marketing when making a purchase. However, personalization can be a challenge in the multifamily industry with an influx in online leads and thinner onsite teams to handle lead volume.

The top storylines in multifamily this week are balancing technology and human interaction, proptech for a touchless experience, resident dissatisfaction, application fraud increases, the fed hikes rates again and multifamily needs four million units in the next decade to meet demand.

Technology can increase productivity, strengthen decision-making and improve the resident experience. Online access to a community also offers prospects options for their apartment search and gives onsite associates more freedom to nurture relationships.

The top storylines in multifamily this week are leasing technology, centralization, the steps for effective resident communication, multifamily and the 4-day workweek, social media leasing and building a strong company culture for retention.

With cross-country moves continuing and a sizable portion of the workforce shifting to remote and hybrid work environments, prospective residents are beginning searches for new homes much earlier. How can we make sure we’re not leaving these leads behind?