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Technology is Now Doing the Heavy Lifting in Leasing
Onsite teams, even when fully staffed, have a full plate of duties each day, some of which are hindered by tedious, time-consuming tasks. Technology is helping streamline the day of leasing teams by handling customer inquiries, aggregating and personalizing guest cards and more. With 45% of residents never hearing back on leasing inquiries, integration of a lease conversion automation tool and CRM is essential to successful signings.
Todd Katler, CEO of Anyone Home, joins Apartments on the Go to talk about the meaning of centralization in the multifamily industry and the need for communities to meet prospective residents on their level and wherever they are. Katler also shares information on leasing technology that can help boost a centralized leasing team.
Key Components of Effective Communication with Residents
To successfully communicate with residents, leasing teams require an effective communication plan to implement when the need arises. The wide variety of available channels, coupled with individual resident preferences, can sometimes make creating a plan a challenge. Using a mixture of e-blasts, social media, paper flyers and texting can help ensure effective messaging to everyone in the community.
IN THE NEWS
Should Multifamily Adopt a 4-Day Workweek?
As companies across the nation search for ways to effectively recruit new hires, they’re also examining avenues that will prevent current employees from burning out. One of the more popular choices is shifting to a 10-hour, four-day workweek, giving employees the opportunity to improve their work-life balance. While multifamily is typically a 24/7 business, it’s possible to arrange your leasing and maintenance teams to implement this method.
Leasing Apartments Directly from Social Media is Coming
Tik Tok has emerged as the first non-Facebook app to hit 3 billion downloads, and it may soon be a useful tool for leasing teams, along with Instagram Checkout, Twitter Shops and Facebook Reels. Ambitious and creative multifamily communities are leveraging social media apps to offer floor-plan videos designed to launch the leasing process for prospective residents. The continual growth of these apps could lead to more possibilities for marketing teams to liven the leasing process.
Build a Strong Company Culture to Retain Talent
For multifamily companies large and small, employee retention is key to long-term performance and success. In addition to avoiding the costs associated with recruiting and hiring new talent, retaining team members is necessary for building community strength and renewals. There’s no absolute formula for retention, but a strong company culture improves the chances your employees will stay.