leasing

The multifamily housing industry is evolving, requiring owners, property management companies and marketing teams to diversify marketing strategies to stay competitive. A well-rounded strategy that integrates innovation, personalized engagement and market awareness is key to long-term success in multifamily marketing.

Mystery shopping has existed since the 1940s, but, even after 80 years, its presence in the multifamily industry remains underutilized. Mystery shopping can be an excellent tool for ascertaining the customer experience and the effectiveness of on-site teams, as well as a way to assess the digital aspects…

Busy marketing and leasing teams juggling multiple tasks leave too many leads on the table, according to a recent study by Rent. Respondents said they desire more automation and more qualified prospects to achieve their leasing goals as communities face greater competition.

Rent. announced that Damon Joshua has joined the company as president. He will bring his strategic vision to guide Rent.’s roadmap as it continues to meet the needs of the rapidly changing multifamily industry, as well as direct Rent.’s overall strategy and operations.

Leasing centralization had been on the industry’s “next wave” radar and became more prominent because of the pandemic. Operators learned about its potential efficiencies in 2020 and 2021, and it has since become a staple of the modern-day operations of many organizations.

Rent Group Inc., operator of Rent.com, ApartmentGuide.com and Rentals.com, today announced that Chris Huff has joined the company as Chief Technology Officer. Chris will helm engineering and development efforts. Chris will helm engineering and development efforts.

Automation is a trending topic in multifamily. The emergence of AI technology has further complicated the industry's understanding and definition of automation, contributing to a divergence in adoption and implementation. But the opportunity in automation is undeniable.

As properties clamor to meet prospects in their comfort zone, an often-overlooked component is that of generational preferences. To be fair, the industry hasn’t purely disregarded the topic, as it readily acknowledges that the types of communication preferences might vary.