leasing

Rent., today announced a landmark enhancement to listings on its RentMarketplace. network of sites. Rent. is the first in the multifamily industry to provide a cinematic bird's-eye view of communities and their surrounding areas nationwide, utilizing Google’s innovative Aerial View product.

A strong onsite leasing team is the bread and butter of a successful apartment community. Your property can have a fantastic marketing game and the best amenities around, but if your leasing associates aren’t practicing the best habits, your property is going to struggle.

Apartment operators have pricing structures for conventional homes down to a fine-tuned science. For the student-housing sector, well … not so much. Most revenue management software was built for the conventional sector, meaning student-housing operators often utilize a system not tailored to their needs.

Many apartment owners and operators may be leery of offering self-guided tours, but the data indicates prospects want and use them. Properties that don't give prospects the option to self-tour risk alienating them and may find it difficult to convert leads into new residents.

For the multifamily industry’s evolution to continue, one thing needs to change. It has to be easier to integrate individual technologies. When owners and operators can’t easily assemble a group of solutions that are able to seamlessly communicate with each other, it stunts the growth of our industry.