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Finding the best channels to stir up interest from prospects and capture qualified leads is always one of the most important goals for multifamily marketing teams. In 2024, this quest has gained greater importance as many marketers must obtain the same results with stagnant or shrinking budgets.
Busy marketing and leasing teams juggling multiple tasks leave too many leads on the table, according to a recent study by Rent. Respondents said they desire more automation and more qualified prospects to achieve their leasing goals as communities face greater competition.
With 79% of residents making leasing decisions based on ratings and reviews, ORM significantly impacts property performance and brand visibility. Julia Crawford, Senior Vice President of Product Management at Grace Hill, discusses the top considerations for every ORM strategy.
Grace Hill announced it won an impressive four 2024 Stevie American Business Awards, including two golds. The company was honored with two Gold Stevie Awards in customer education and marketing, a Silver Stevie in marketing and a Bronze Stevie in customer service.
Between slowing rent growth and stagnant or shrinking budgets, operators are focused on cutting costs, requiring marketers to adapt and find ways to produce the same, or better, results with fewer dollars. About two-thirds of multifamily marketing teams report the same or a decreasing budget this year.
With the need to design and execute numerous marketing campaigns, it's not difficult for marketing teams to find themselves in a rut. A combination of research, data analysis and creative thinking can give campaigns new life. The MHN Executive Council offers advice on boosting creativity.
The top storylines in multifamily this week are incentivizing rent, broader thinking on retention, satisfaction in senior housing, the 2024 social media marketing report, substance over style in social media, prospects in SF turning to TikTok, SCOTUS won't hear rent cases and ending dog breed restrictions.
Not too long ago, social media was an avenue for users to display idealized lives. Recent trends, however, have led to a significant shift from promoting perfection to embracing authenticity — an important distinction when considering how the multifamily industry uses social media.