NOI

In the “Optimizing Revenue Through Smarter Renewals” session at the 2025 Entrata Summit, industry experts detailed a range of strategies for boosting retention. Among their recommendations: concentrate on a resident’s experience from the moment their lease is signed and embrace cutting-edge technology.

As rent growth cools, new units hit the market and insurance and interest rates remain high, operators are getting creative in addressing NOI. Joseph Woodbury, Co-Founder and CEO of Neighbor, explains how a growing marketplace for self-storage is maximizing unused space in both existing and new construction.