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Pet-friendliness is one of the ultimate differentiators at rental communities, and the difference is obvious the moment you walk a truly pet-inclusive property. Communities that embrace this reality benefit from stronger renewal rates, more engaged residents and an environment that feels welcoming to a wider pool of renters.
Just as it’s difficult to find a hotel that isn’t pet-friendly any longer, fewer and fewer rental communities do not welcome pets in any capacity. Pet-welcoming sentiment goes beyond traditional multifamily, as military bases, single-family, vacation rentals, short-term rentals and manufactured housing all experience pet demand.
Data has never been so accessible and actionable. Yet, many apartment operators continue to rely on gut feelings to drive decisions as opposed to utilizing these valuable metrics. Part of the challenge is that many operators don’t know that this data exists.