All the multifamily news you need
In the “Optimizing Revenue Through Smarter Renewals” session at the 2025 Entrata Summit, industry experts detailed a range of strategies for boosting retention. Among their recommendations: concentrate on a resident’s experience from the moment their lease is signed and embrace cutting-edge technology.
Seattle recently passed Ordinance CB121000, sparking new conversations around rent pricing software and its role in multifamily housing. With language like "prohibiting algorithmic rent fixing," it's easy to assume the legislation is an outright ban on technology, but that couldn't be further from the truth.
The top storylines in multifamily this week are rewards programs, Harris vs. Trump on housing, cooling through the ground, how online reviews impact communities, e-mail marketing for multifamily, revenue management legislation, the Fed drops interest rates, multifamily completions surge again and Amazon orders employees back to the office.
Multifamily is beginning to realize the operational benefits of technology solutions and third-party services to free up onsite teams to perform the jobs they were hired for. A new revenue recovery process built with automation and integration better positions operators to mitigate the risk of bad debt.
Apartment operators have pricing structures for conventional homes down to a fine-tuned science. For the student-housing sector, well … not so much. Most revenue management software was built for the conventional sector, meaning student-housing operators often utilize a system not tailored to their needs.