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With 79% of residents making leasing decisions based on ratings and reviews, ORM significantly impacts property performance and brand visibility. Julia Crawford, Senior Vice President of Product Management at Grace Hill, discusses the top considerations for every ORM strategy.
The apartment search process has morphed drastically. It's not enough to smile when a prospect walks through the door. Communities need to appeal to potential renters long before the tour takes place, and they need to embrace and strategically leverage a mix of digital platforms to reach their…
Though communities have been spared the onslaught of negative online reviews that they may have anticipated thanks to Google shutting down reviews, onsite teams can’t just wash their hands of their reputation management responsibilities.