THOUGHT LEADERSHIP
Making ESG a Strategy Instead of a Goal
by Harrison Crum
ESG doesn’t have to mean big budgets or long-term capital projects. In multifamily, waste management offers an immediate, visible opportunity to turn ESG goals into measurable action. By improving recycling access, using data to optimize pickup schedules and holding service providers accountable, owners and operators can reduce landfill waste, control costs, improve resident satisfaction and support retention.
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Prioritizing Mental Health in Multifamily
by Victoria Cowart
Mental health deserves a greater place in the multifamily conversation. With demanding workloads, staffing challenges, resident expectations and financial pressures taking a toll on teams, property management professionals face significant workplace stress. However, from daily self-care and active listening to manager training and accessible mental health resources, there are practical ways individuals, supervisors and employers can support mental well-being.
Don’t Take “When” For Granted In Property Management
by David Pickron
Effective marketing budgets align spending with specific business goals, market conditions and measurable performance rather than relying on past budgets. Regular analysis and ongoing optimization help maximize returns, while prioritizing data-driven channels and high-performing campaigns can improve occupancy and eliminate ineffective marketing.
MULTIFAMILY NEWS
REBA Expands Leadership Team Following Record Growth
by Marlena DeFalco
Real Estate Business Analytics (REBA) is expanding its leadership team following a year of significant growth, including nearly doubling its revenue. David Woolenberg has been named CEO, bringing extensive experience scaling technology and data businesses, while co-founder Donald Davidoff will continue as Executive Chairman with a greater focus on customers and industry engagement. The leadership transition positions the company for further innovation and expansion across the multifamily technology and data landscape.
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Bilt Expands Multifamily Platform Through Livly Acquisition
by Christine Serlin
Bilt is making a bigger play in multifamily technology. Through its acquisition of Livly and partnership with Collective Residential, Bilt is bringing payments, rewards, resident experiences, smart-building technology and property operations together on one connected platform. The move signals a growing shift toward technology that not only streamlines operations but also drives resident engagement, retention and revenue.
Multifamily Prepares for a Rate Hike
by Mikayla Sciortino
After months of expecting rate cuts, the multifamily market may be facing a very different interest-rate environment. A potential 25-basis-point hike could put renewed pressure on borrowing costs, refinancing and transaction activity while creating new opportunities for buyers. Multifamily investors and operators are watching several components as the market recalibrates.
INNOVATIONS & TECHNOLOGY
The Technology Puzzle: When Innovation Becomes Invisible
by Jeff Proebstle
Technology isn’t the differentiator it once was—it’s now an expectation. As AI, automation and digital tools become standard in multifamily, residents increasingly value technology that simply works. Operators should focus less on flashy innovation and more on using technology to remove friction, simplify everyday tasks and give onsite teams more time to deliver the human connection residents still value.
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When a legal win becomes a business loss: The new reality of AI-assisted tenant litigation
by Benjamin Young
AI is changing the multifamily courtroom. As self-represented residents gain easier access to AI-assisted legal tools, multifamily operators may face more complex filings, longer disputes and rising legal costs even when those arguments ultimately fail. A legal victory doesn’t always mean a business win, and operators need to prepare for how AI is reshaping tenant litigation.
AI Takes Center Stage in Latest Proptech Launches
by Christine Serlin
Artificial intelligence is now the focal point of proptech. The latest technology launches are bringing AI into resident screening, fraud detection, leasing, analytics and everyday operations. These new AI-powered tools are helping property management teams automate workflows, uncover insights, respond faster and make smarter decisions.