THOUGHT LEADERSHIP
A Tale of Two Renters: Circumstance vs Choice
by Jeff Proebstle
Today’s renters aren’t all looking for the same thing. Some rent because circumstances leave few alternatives, while others choose renting for the flexibility and lifestyle it offers. The latest SatisFacts Online Renter Study explores these two distinct renter mindsets and what they mean for how operators approach resident experience, community engagement and retention.
Read the article in The Multifamily Journal
Pets Are The New Kids
by Victoria Cowart
With pet ownership at an all-time high, multifamily communities have an opportunity to go beyond simply allowing pets and become truly pet-passionate. Flexible policies, thoughtful amenities and responsible pet programs can attract more renters, boost retention and create both happier residents and happier communities.
Nashville’s Fundamentals and a Resilient Labor Market Strengthen the City’s Multifamily Outlook
by David Nielson
Although Nashville is known as Music City, its economic and population growth is creating another kind of opportunity. After several years of elevated supply, the market is showing signs of improvement as deliveries slow, occupancy stabilizes and rent growth returns to positive territory. With a resilient labor market and continued corporate investment added to the mix, the region’s next chapter is worth watching closely.
Read the article in Multifamily Affordable Housing & Business
MULTIFAMILY NEWS
Mold Is Growing Into Major Problem For Apartment Owners
by Patrick Sisson
Mold has become more than a maintenance headache for multifamily owners—it’s increasingly becoming a legal and financial risk. Rising complaints, costly lawsuits, higher insurance premiums and aging properties are putting new pressure on operators to take a proactive approach. As risks continue to grow, mold may be an issue multifamily owners can no longer afford to overlook.
Multifamily experts react to Fed’s first rate hike in 3 years
by Leslie Shaver
After more than three years without a rate hike, the Fed has raised its target range to 3.75% – 4%. While the move was largely expected, it adds another variable for multifamily owners and investors navigating debt costs, refinancing and transaction activity. With longer-term Treasury rates still a key factor, industry experts weigh in on what the latest move could mean for the market ahead.
T2 Capital Management Launches Base Living To Manage Multifamily, Industrial And Student Housing Properties
by Amit Chowdhry
T2 Capital Management has announced the launch of Base Living, an internal management platform spanning multifamily, industrial and student housing. With technology, AI and real-time operational data at the center of the strategy, the move signals a growing focus on connecting day-to-day management with investment performance.
INNOVATIONS & TECHNOLOGY
AI Tools Allow Renters To Falsify Pay Stubs In Income Verification
by John Triplett
For many years, unqualified renters have been falsifying pay stubs to appear they qualify for an apartment home. Now, AI tools are making it easier for them. Essentially, these tools make fake documents easier to produce and harder to pinpoint for operators, who now must further verify an applicant’s employer, bank information, prior home, credit and ID. The practice is especially prominent in San Francisco, where 85% of operators say they are worried about application fraud.
Read the article in Rental Housing Journal
AI Optimization Isn’t Replacing SEO – It’s Redefining Apartment Search
by Paul Willis
AI Optimization (AIO) is reshaping the traditional leasing funnel, turning the apartment search into a more conversational, intent-driven process. Clearer content, detailed property information, FAQs, reputation signals and neighborhood insights can help communities stand out in AI-generated recommendations and stay visible to today’s information-driven renters.
Gigstreem Joins Forces with Aerwave to Establish a Top National Multifamily Connectivity Provider
by citybiz staff
Two major names in managed WiFi connectivity are coming together to create a larger national platform for multifamily and commercial properties. The combination of Gigstreem and Aerwave brings expanded reach, advanced technology and expertise under one roof, with the new organization focused on meeting the growing demand for seamless, property-wide connectivity.