Social Media Advertising

Gen Z and millennials may be utilizing another search engine when hunting for their next apartment — TikTok. TikTok and other short-form video platforms are now a vital ingredient in your marketing mix and one of the most important ways to attract prospects.

The top storylines in multifamily this week are leasing technology, centralization, the steps for effective resident communication, multifamily and the 4-day workweek, social media leasing and building a strong company culture for retention.

The top storylines in multifamily this week are bootstrap or VC in proptech, leasing cycle touchpoints, social media advertising, multifamily leadership, rent-control measures and supply chain issues.