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As apartment operators calibrate their focus on further accommodating modern renters, sustainability is playing a key role in their plans. More renters are becoming aware of their environmental footprint and are making more environment and health oriented decisions in their personal lives.
The top storylines in multifamily this week are sustainability becoming a resident requirement, the next wave of CRM capabilities, remote work amenities for residents, revenue recovery, AC maintenance, and rolling out the welcome mat for pets.
Sustainability, or “going green,” was once thought to be just a fad. But modern renters – notably Gen Z and millennials – would say otherwise. According to ApartmentData.com, about 80% of apartment residents believe that living in green apartment communities is good for their health.