Multifamily’s top storylines this week are groundbreaking at Modera Paradise Valley, oversupply changes rent cycle, seven CRE predictions for 2026, multifamily’s cautious optimism and new challenges, design trends, the community manager’s changing role, REBA acquires Markerr, SEO and using AI for energy management.
Multifamily’s top storylines this week are Engrain’s new standard on fee transparency, Hamilton Zanze sells Platte View Landing, Ashcroft Capital buys Birchstone Cedar Rapids, tough career lessons, deals and trends that defined 2025, jobs and demand, branding beyond prospect marketing, community blogs and SEO, and rental screening in the age of AI.
Multifamily’s top storylines this week are Mill Creek’s Modera Mystic breaks ground, the upcoming multifamily boom, CRE and the Fed’s rate cut, the new era of diverse renters, reflections for 2026, Gen Z renters will dictate multifamily’s future, multifamily tech and the new reality, AI in construction and FTC issues warning to industry software providers.
The top storylines in multifamily this week are preleasing begins at Modera Revere Beach, strong demand and rent deceleration, fair housing updates, nice vs. necessary in service, pet-related compliance, resident and employee onboarding experiences, marketing trends in 2026, voice search changing community names and tools to get in front of your audience.
Multifamily marketing in 2026 is shifting sharply toward immersive visuals, tech-enabled personalization and storytelling rooted in real experiences. Digital tools are becoming essential for preleasing and creating strong first impressions—often even before buildings are complete.
The top storylines in multifamily this week are Brynson and Engrain team up to strengthen fee transparency, SmartRent names Ponthahil as CIO, REBA adopts Fabric to speed data delivery, inside the C-suite, generational diversity in the workplace, mailroom makeovers, GA4 demystified, AI and proptech startups and the latest wave of proptech
The top storylines in multifamily this week are SmartRent’s new advisory council, rents poised for a 2026 comeback, LA lowers rent increase cap, notes from a road warrior, renter by choice, brand research and resident resonance, Preiss Co.’s tech evaluation process, appealing to Gen Z renters and chabots replacing leasing agents.
The top storylines in multifamily this week are turning data into decisions, Election 2025 and the effect on CRE, rent premiums persist despite record supply, multifamily insights from Nasdaq, value-add strategies, the fear multifamily can’t ignore, fee transparency, optimizing revenue with smart renewals and tips for AI in 2026 marketing strategies.
As the multifamily industry approaches 2026, experts provide practical insights on how to effectively integrate artificial intelligence into marketing strategies. The focus goes beyond chatbots to include applications like automatic ad optimization, dynamic content creation and precise audience segmentation.
The top storylines in multifamily this week are Grace Hill 2025 Impact Hero Awards, Pankaj Bansi is SmartRent’s new CTO, PetScreening integrates with Rentvine, boosting resident retention, remaining flexible with prospects, multifamily cap rates, AI transparency, the tech graveyard and on-brand website templates.
The top storylines in multifamily this week are what multifamily can learn from NYC taxi decline, workhorse amenities, what pros wish they knew from the start, groundbreaking at Modera at The Hill, ballot measures, developers optimistic but worry about costs, accounts payable, training technology and AI in branding.
The top storylines in multifamily this week are Engrain launches “All-In” pricing, hurricane season preparation, NYC voters facing three housing proposals, clearer pricing as states take on fees, verified renter benefits, LA’s housing crisis is an opportunity, storytelling strategies, costly accounts payable mistakes and a multifamily cybersecurity guide.
The top storylines in multifamily this week are Brickstone secures refinancing for Mountainaire, rates edge down, affordability crisis for middle class, value-add and community services, transitioning underwriting, fighting fraud, marketing budget priorities, SEO tips to improve rankings and using social media to engage residents and prospects.
The top storylines in multifamily this week are Quarterra begins leasing at Harper, ten cities Americans want to live in most, multifamily starts hit two-year high, strategic opportunities for investors, housing regulations driving up costs, leadership and empathy, leveraging results through data, social media marketing and AI-powered search engines.
The top storylines in multifamily this week are if Delta was a multifamily community, flexible spaces at home, exterior improvements to boost ROI, PetScreening is a Fastest-Growing company, apartment construction plummets, why affordable housing is an oxymoron, hidden KPIs in marketing and operations, how AI is changing SEO and centralizing operations.
The top storylines in multifamily this week are resident retention strategies, marketing to long-time renters, brand style guides, home sellers delisting to rent, ROAD bill advances, multifamily dominates fundraising, streamlining tech stacks, video communication and social media branding.
Video is transforming how property managers engage residents. By featuring real team members in videos, communities can build trust, familiarity and stronger connections, reassuring residents about who oversees their community. These dynamic formats boost engagement and comprehension compared to static texts or emails.