All the multifamily news you need
Grace Hill announced the launch of Live Video Intelligence, the first AI-powered tool built for the industry to enhance live virtual leasing. This marketing innovation marks a significant milestone in Grace Hill’s strategic expansion following its 2024 acquisition of Realync, the leader in virtual leasing and video technology.
The top storylines in multifamily this week are on-demand living, women in construction, recycling, how RTO challenges relate to multifamily, technology in training, new rules for reputation management, The State of Pets in Rental Housing Report, the Trilogy/Greystar partnership and multifamily absorption to slow.
The multifamily housing industry is evolving, requiring owners, property management companies and marketing teams to diversify marketing strategies to stay competitive. A well-rounded strategy that integrates innovation, personalized engagement and market awareness is key to long-term success in multifamily marketing.
The top storylines in multifamily this week are junk fees vs. premium amenities, innovation and technological challenges, utilizing amenities, using genuine stories to drive interaction, smart approaches to EV charging, website hacks that convert, 24 Water Street in Manhattan, new apartments are sitting longer and property management jobs…
The top storylines in multifamily this week are the benefits of proactive maintenance, 2025 spring leasing preview, how to address the top renter pet peeves, monetizing dormant amenities, how self-service is transforming leasing, why companies need to benchmark, Mill Creek named Development Firm of the Year and lenders…
By leveraging tools such as interactive visual maps, multifamily operators can showcase virtual tours and pictures of their community and apartments, as well as real-time availability and all-in pricing of individual units—all from a single platform. This approach sets an industry standard for convenience, efficiency, and transparency.
The top storylines in multifamily this week are data entry and accuracy issues, AI and multifamily evolution, real estate tech trends, the 2025 industry outlook, application fraud, senior housing demand, California fires' impact, direct lending is back and investors acceptance of higher interest rate.
The top storylines in multifamily this week are marketing channel diversification, leveraging services for retention, fostering trust with third-party clients, resident onboarding, media coverage of pricing software, living walls, occupancy improves, owners unite against price gouging in California and food aid reached pets displaced by Los Angeles wildfires.