Marketing

The top storylines in multifamily this week are Modera Falls Church begins move-ins, investment outlook brightens, the YIGBY movement and the housing shortage, employee burnout, coworking space design, strategies for high-vacancy markets, centralization's future, digital tools and amenities and barriers to transformation.

The top storylines in multifamily this week are Modera Reserve begin preleasing, construction boom winding down, Fannie Mae fires 100 for fraud, the public perception of renters is way off, how experts are inspired, the decline of traditional background checks, the future of proptech, working with influencers and…

The top storylines in multifamily this week are rentable items, Fair Housing Month, maintenance as winter ends, SmartRent introduces new features to Work Management solution, GEO and apartment marketing, office conversions, population growth, rent growth and NAA's new legislative tracker.

The top storylines in multifamily this week are PredictAP's patent for AI-powered invoice coding, best website features, phygital real estate, diversifying marketing, policies exacerbating affordability, Hamilton Zanze CEO offers insights on multifamily, owners regain pricing power, interest rates hold and rising insurance rates.

The top storylines in multifamily this week are junk fees vs. premium amenities, innovation and technological challenges, utilizing amenities, using genuine stories to drive interaction, smart approaches to EV charging, website hacks that convert, 24 Water Street in Manhattan, new apartments are sitting longer and property management jobs…

The top storylines in multifamily this week are monetizing services, security deposits, the 2025 rebound, the future of RentTech, effective Google Ads, transparency and trust in tech, winners of Grace Hill Kingsley and Ellis awards, multifamily distress jumps and D.C. mayor pushes housing reforms.

The top storylines in multifamily this week are using AI with confidence, evaluating media investments, FCC allows bulk Internet billing, branding new properties, multifamily's dynamic 2025, using rent control as an opportunity, immigration enforcement, SmartRent names new president and CEO and Class B leads occupancy recovery.

A good brand tells a story that connects consumers and viewers to a product. In the multifamily space, a good brand connects its residents—and potential residents—to a property they want to live in and enjoy. Because resident satisfaction is vital to a property’s success, strong branding is often…