News, Analysis and Perspective for Multifamily
The top storylines in multifamily this week are retaining residents through choice, ESG, emergency response for residents, centralization, data-based decisions, tech for reducing burnout and turnover, operational efficiency challenges, Q4 deals and economists distort the record on rent control.
The top storylines in multifamily this week are parking pain points, creating a self-starter culture, amenities and events for all generations, digital natives and the rental journey, digital foundation, fraudulent documents, Amazon requiring employees to relocate and the migration to high-risk areas.
The apartment search process has morphed drastically. It's not enough to smile when a prospect walks through the door. Communities need to appeal to potential renters long before the tour takes place, and they need to embrace and strategically leverage a mix of digital platforms to reach their…
The top storylines in multifamily this week are the nuances of renewals, women in multifamily finance, training technology, the morphing prospect experience, benchmarking, maintenance training, affordable housing, the effect of apartment construction on rent growth and rent control.
As properties clamor to meet prospects in their comfort zone, an often-overlooked component is that of generational preferences. To be fair, the industry hasn’t purely disregarded the topic, as it readily acknowledges that the types of communication preferences might vary.
The top storylines in multifamily this week are the prospect journey, hurricane preparation, dog breed myths, incentive optimization, rental property tours, pet proptech, providing the human connection, mental health issues increasing in multifamily and the effect of student debt on leasing.
Nearly 90 percent of all renters want to see a property before signing a lease and 31 percent want the option of an online tour. Rental property tours are one of the most crucial tools required to outperform the competition and they can make or break whether a…
Prospective renters are routinely able to readily access self-guided in-person tours, virtual tours, 3D walkthroughs and online applications to maximize convenience and minimize the need for interactions with onsite associates. In addition, chatbots allow prospects to get answers to their questions 24/7.